Campaigns · marketing and informational

Marketing or informational campaigns — over WhatsApp or email.

A promotion, a service notice, an invitation or an announcement. You pick the channel, design the template in a visual editor and the AI builds the campaign from your Excel — with the same audience for both channels.

Visual template editor · in email, links go out on your own domain.

The problem

Mass WhatsApp campaigns are a minefield

Mass WhatsApp today is hard: overdo it and Meta blocks the number; skip segmentation and it reads like spam; respond slow and the customer cools off. WhatsApp campaigns with AI solve all three at once: smart segmentation, antiban throttling and 24/7 auto-reply.

  • Numbers blocked by Meta after mass sends without throttling.

  • Campaigns sent without segmentation that look like spam.

  • Inbound replies piling up with no one attending them.

How it works

How an AI WhatsApp campaign runs

  1. 01 · Segment

    Build the audience

    The AI agent cross-references your ERP data (purchases, aging, zone, behavior) and builds hot segments per campaign.

  2. 02 · Template

    Official HSM templates

    We use approved Meta templates with personalized variables. You stay policy-compliant and keep quality rating.

  3. 03 · Throttling

    Antiban paced sending

    Sends are distributed in safe windows to avoid triggering Meta. Automatic A/B testing across variants.

  4. 04 · Reply

    AI answers each inbound

    When the customer replies, the AI agent answers in natural language, qualifies interest and escalates to a human if needed.

What it is

What an AI WhatsApp campaign is

An AI WhatsApp campaign combines three layers: real-data ERP segmentation, sending with official HSM templates and antiban throttling, and an AI agent that intelligently answers every inbound. Pacunex orchestrates all three in a single console.

You design the template, depending on nobody

Visual template editor: you build the message or the email yourself, no HTML and no waiting on a designer.

Marketing or informational, you choose

A promotion, a service notice, an invitation or an announcement. Same engine, whichever channel fits.

Upload the Excel and it builds it

An assistant reads your file, matches the columns on its own and shows you the preview before sending. No more half an hour of manual mapping.

You see what happened with each email

Who opened, who clicked and on which link, with per-contact detail. On your own domain, not a third party's.

It flags which contacts come in wrong

Before launching, not after: it tells you which rows have an invalid phone or are missing data.

It will not let you launch broken

If variables are incomplete or a template stopped being valid, the campaign does not start — or pauses itself mid-send.

Event with chained reminders

You set the event date and the system builds the reminder sequence, deriving each message from your base template.

One list, two channels

The same audience works for WhatsApp and for email. You do not maintain two parallel lists.

The same number does not get hammered

You control how many campaigns can touch a contact at once, so you burn neither the relationship nor the number.

Real-data segmentation

Not just gender/age — behavior, past purchases, receivables, zone, frequency.

Official Meta templates (HSM)

Approved templates with personalized variables. Keep your number rating.

Automatic A/B testing

Test copy variants in parallel and the AI picks the winner.

Antiban throttling

Safe pacing to avoid Meta alerts — the AI adjusts speed by hour.

Smart 24/7 reply

Every inbound is answered in seconds, in natural language, no canned scripts.

Live dashboards

Delivered, read, replied, converted — ask the AI in plain Spanish.

Integrations

Channels and data

Campaigns feed from your management system and go out through the channel where your customer already talks — no middlemen.

WhatsApp channels
Meta Cloud BYOAOfficial HSM templates24h windowAntiban throttling
Other channels
TelegramEmail on your own domainOne single inboxHuman takeover
ERPs and databases
AS2 by Asinfo (in production)Microsoft SQL ServerPostgreSQLMySQLREST API · MCPOther ERP: connector built in the pilot
LLM models
Anthropic ClaudeOpenAI GPTGoogle GeminiGroq · MistralAutomatic rotation
Example cases

Typical AI campaigns

Honest projections — Pacunex is in open beta.

Abandoned-cart reminder

Customers who quoted on WhatsApp but did not finish get a personalized nudge.

More post-quote closes

Segmented product launch

Only to customers with a matching buying profile — not the full base.

High reply rate

Dormant-customer reactivation

Customers with no purchase in X months get a personalized offer crafted by the AI.

Customer returns to chat
Pioneers Program · limited seats

Be among the first LATAM companies with AI agents in your operation.

Guided implementation, special beta conditions and a direct voice in the roadmap.

  • Personalized onboarding with our team
  • Pioneer pricing throughout the beta
  • Priority on new features
PROGRAM · 202612 / 25

Pioneros LATAM

  • Company with an active management system
  • IT team willing to integrate
  • A real business case
  • LATAM focus
FAQ

Frequently asked questions

Is this official WhatsApp Business API?

Yes. Pacunex uses Meta Cloud API with official HSM templates. Your number keeps a clean rating and your AI WhatsApp campaigns stay Meta-compliant.

How does Pacunex prevent number bans?

Antiban throttling (controlled hourly pace), real registered opt-in, approved templates and quality-rating monitoring. If Meta flags a drop, we auto-pause.

Can I segment by my ERP data?

Yes. The AI agent reads your ERP and builds segments by purchases, receivables, zone or behavior. The connection is via database, REST API or MCP. See the AI agents for ERP landing.

What if a customer replies something complex?

The AI agent flags it and escalates to a human with full context. Your team picks up without losing the thread.

Is my data copied to Pacunex?

No. The AI agent queries what it needs each turn via database, REST API or MCP and does not copy your database. Chat sessions and operational logs are stored encrypted in our infrastructure, isolated per company.

Do I need a designer to build the email?

No. You get a visual template editor: you build the message or the email by dragging and typing, with no HTML and no waiting on someone to lay it out. The same template is reused and, in event campaigns, the AI derives the reminders from it.

Does it work for informational campaigns, not just promos?

Yes. A service interruption notice, an invitation, a schedule change or an announcement use the same engine as a promotion. You pick the channel based on who you are talking to: WhatsApp for the urgent, email for what gets read calmly.

Do I have to clean the Excel before uploading it?

You do not need it perfect. The assistant reads your file, matches the columns on its own and flags which contacts come in with an invalid phone or missing data — before launching, not after.

WhatsApp only or other channels too?

Telegram and email too, and the same audience works for all of them. Conversations land in a single inbox, and when someone on your team steps in, the agent steps aside on its own and picks up afterwards.

In email, do links go out with my domain?

Yes. Open and click tracking runs on your own domain, so your customer sees your brand in the links, not a third-party provider's. It helps deliverability and trust.

How much do AI WhatsApp campaigns cost?

Pioneers Program members get locked pricing. We share the exact proposal in the first WhatsApp conversation.

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